How to Choose the Best Exhibition Contractor in Dubai?
Dubai is now becoming a hub for exhibitions, trade shows, and business events. Every year, we can see hundreds of events take place at different venues in Dubai, like Expo City, Dubai Trade Centre, etc. Through these exhibitions and trade shows, businesses showcase their products and attract global audiences and industry leaders. If you are […]
Design Best Practices for Biotech and Life Science Marketing
In today’s world, life sciences and biotech are all about innovation and driving advancements. When it comes to design in life sciences and biotech, it is not only about beautifying the look. In this industry, a good design can make complex scientific topics easier to comprehend, win your audience’s trust, and make your brand lead […]
A Guide to Choosing the Right Printing Service in Dubai
Dubai is known for luxury, innovation, and top-notch businesses. As per the survey conducted in 2024, a majority of participants revealed that they continue to utilize printed materials in their marketing campaigns. This shows that print materials still have their charm to attract audiences even when digital marketing is blooming. Whether you are launching a […]
How Custom Vehicle Branding Boosts Your Business
As the market is growing, competition is also increasing; it is important to stand out among the crowd. While we have seen that digital marketing and social media ads have taken over the world, there is one more powerful, underutilized tool that works 24/7 to promote your brand—custom vehicle branding. Whether you are using a single […]
Trade Show Booth Design Best Practices in 2025
Are you planning to showcase your business at a trade show? Have you decided on your trade show booth design? Trade shows are those events that give a chance to different businesses to display their products or services in a unique way, so they can attract more audience and increase their sales. With so many […]
Eight Branding Fundamentals For the Life Sciences
In the highly competitive life science industry, developing a strong brand is vital to success. A well-defined brand not only differentiates a company from its competitors but also builds trust among researchers, healthcare professionals, and investors. Understanding the fundamentals of branding in life science can help companies create a compelling identity and achieve long-term success. The […]
Brand Activations: Know How to Do it Right
Table Of Contents What Is Brand Activation? 6 Key Components of Brand Activation Campaigns How to Design a Brand Activation Strategy? How Helium Helps For Brand Activation Services in UAE Brand activation is a marketing strategy that aims to activate your company’s story in your audience’s minds, thus increasing brand awareness. Your brand transforms from something […]
5 Main Types of Exhibition Stands
During trade shows and exhibitions, businesses use exhibition stands to showcase their products or services. If you wish to attract the right audiences to your stand, you have to send a clear message about your stand along with its appeal. You can make the most of your investment when your exhibition booth design can deliver your […]
Top Healthcare Marketing Companies In Dubai, UAE
The healthcare market in Dubai is evolving very fast with advanced technologies and innovations. Are you struggling to stand out in this crowded market? Do you know the impact of effective marketing? In this competitive world, you cannot make a special place with clinical excellence only. You need strategic marketing to stand out, build trust, […]
List of Middle East Exhibitions 2025 – 2026
The Middle East has become a global hub for trade, innovation, and knowledge in recent years. The year 2025 brings a lot of industry-leading exhibitions across different sectors, including healthcare, technology, energy, and security. If you are planning to attend or exhibit in one of the exhibitions, you must know about the upcoming exhibitions in […]